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A significant shift is occurring in Hong Kong’s digital marketing landscape. With the influx of mainland professionals via the Top Talent Pass Scheme, international students, and over 300,000 "New Hong Kongers"—combined with the resurgence of mainland tourists—a powerful demographic with high spending power is reshaping the market. To reach this audience effectively, traditional platforms like Facebook and Instagram are no longer sufficient. The battlefield you must conquer i

As Threads continues to cement its place in the social media landscape, it has evolved beyond being just a "text-based Instagram." It is now a critical arena for brands looking to foster deeper connections with their audience. For marketers accustomed to polished visuals and curated feeds, Threads presents a paradigm shift: Perfection is out; authenticity is in. Here is a guide on how brands can pivot their strategy to thrive on this conversational, fast-paced platform. Why T